Background
Our client wanted to rebrand their operation in order to highlight their focus on joint restorative medicine. They are in an extremely competitive market for Joint Specialists.
Challenge
The biggest challenge was that we literally created the brand FROM SCRATCH, from logo development and brand voice, to building a Google Business Profile, to the full-blown rank website.
Solution
By reverse engineering their steepest and most established competition, we could identify what Google was rewarding. We also studied the local market to see what they were actually searching for in terms of regenerative medicine and osteoarthritic conditions.
Results
By modeling what Google ‘loved’, we were able to help Thrive Medical catapult into the TOP TEN search results within their first two weeks live. Now they steadily improve each week as our team continues to engineer and shape their ranking (a built-in part of our website service!).
Key Takeaway
Any practice can be brought into existence and perform great in Google - no questions asked. Also, no worries are necessary for practice owners concerned about ‘losing ground’ with a rebrand!