Background
Discover Wellness was facing poor lead quality in a seemingly exhausted and saturated market. Their previous agency’s efforts had led them to believe that the lead flow had ‘DRIED UP’.
Challenge
With their previous ad account ‘BANNED’, we had to start literally from scratch with a brand spanking new account. Also, we had to reinvent their Value Proposition to discover the real consumers in their market.
Solution
We created a brand-spankin new ad account and implemented our in-house campaign formulas. Our approach focused on building targeted campaigns designed to speak directly to high-quality prospects.
Results
First trial event with us: Three full program sign-ups ($7k+ each, totaling in 21k profit!)
Consistent improvement: adding 50+ registrations for each Dinner Talk seminar event (YAH!)
Key Takeaway
By applying our “secret sauce” of data-driven marketing strategies, we transformed Discover Wellness’s digital presence. By curating a trustworthy brand, prospective customers feel more comfortable continuing through the new patient journey. This turnaround demonstrates how you can reinvent brand trust, relevance and just as important: LEAD FLOW..